Conventions of Digipaks & Magazine Adverts

I went into more depth when researching Digipaks in order to understand the codes and conventions I needed to include in my own. I looked at a number of examples, such as KT Tunstall's Acoustic Extravaganza. I found that the main things to included were:

- Album title
- Bar code
- Track list
- Images of artist
- Album artwork
- Colour scheme running throughout/house style
- Images overlapping as a common theme
- Theme images (in this case peaceful - links to acoustic genre)
- Booklet inside (more artwork, photos and a foreword)
- Contrast of colours from outside to inside
- Made from cardboard as it is a special edition
- Short reviews/ratings from industry publications
- Related websites (usually on reverse in booklet)
- Artist acknowledgements

As well as incorporating the essential elements of the Digipak, I could also include some of the additional features used in this one when it comes to creating my own.

I also looked at several examples of magazine adverts, and found the codes and conventions I need to include in my own. These included:

- Branding/band name
- Image relating to the product or picture of the band
- Tag line/information about the item being promoted
- Release date of product
- House style – colour scheme/theme
- Continual font
- Be unusual/individual

For my own magazine advert, I will use most of the codes and conventions, but will subvert some of them. For example, I would prefer to emulate the cartoon style used in the Digipaks, rather than a simple photograph of the band, as I feel it would add to their independent nature.